Aleix Puig & Yann Pissenem

Ibiza Unveils a Game-Changer: VICIO Burger Club Lands at [UNVRS]

Ibiza, the undeniable capital of electronic music, is set to experience a groundbreaking fusion this summer. VICIO, Spain’s leading smash burger brand, makes its highly anticipated debut on the island, not with a traditional restaurant, but by launching the world’s first Burger Club inside the island’s most anticipated new superclub, [UNVRS]. This unprecedented collaboration promises to redefine the island’s nightlife, blending cutting-edge electronic music with an innovative culinary concept.

The buzz began on Monday, May 26th, when a striking billboard emerged on one of Ibiza’s main roads. Its provocative message, “Finally, a legal VICIO on the island,” immediately grabbed attention. This bold declaration served as a clear statement of intent, bearing the unmistakable hallmark of the VICIO brand.

Aleix Puig, co-founder and president of VICIO, expressed his excitement about this pioneering venture. He stated,

“We’ve arrived in Ibiza to keep making history. It’s not just about burgers — it’s about going much further and creating something disruptive, something so unexpected that everyone immediately associates it with VICIO. And doing it at [UNVRS], the ultimate nightlife destination, is truly an honor for us.”

Puig highlighted the brand’s commitment to pushing boundaries and delivering unique experiences.

Building on the initial teaser, a new social media spot further ignited public interest. This video, a direct homage to the iconic *Men in Black*, cleverly integrates into the narrative universe of [UNVRS], where everything feels otherworldly. It features two secret agents tasked with protecting a mysterious treasure: a box containing VICIO’s exclusive new fried chicken with caviar. The ad culminates in an ironic scene, where the product is sealed and tagged with a playful warning: “Not for you. Not for us either. Just for [UNVRS].” This perfectly encapsulates the campaign’s philosophy: ultimate exclusivity delivered with a knowing wink to the VICIO community, those who understand the brand’s unique humor and feel part of its universe. It’s an experience reserved solely for attendees of [UNVRS].

[UNVRS]: A New Era for Ibiza Nightlife

[UNVRS] itself stands ready to revolutionize Ibiza’s nightlife scene, poised to set a new global benchmark in music entertainment. This monumental venue blends the luxury, excellence, and meticulous attention to detail of a high-end nightclub with the sheer scale, infrastructure, and ambition typically associated with large arena productions.

Created by The Night League, the visionary force behind the award-winning nightclubs Ushuaïa and Hï Ibiza, and spearheaded by its owner, founder, and CEO, Yann Pissenem, [UNVRS] marks a bold new chapter. It is more than just a club; it’s a meticulously crafted space that is part nightclub, part sculpture, part dream. With residencies featuring some of the most celebrated names in dance music, [UNVRS] is not merely a new destination but a complete reinvention of what a nightclub can be. Monumental in ambition, layered in concept, and hand-crafted in every detail, [UNVRS] has been built with a singular vision: to create the most complex and breathtaking club in the world. Now, it will also be home to Spain’s most groundbreaking Burger Club, enhancing its unique offering.

An Exclusive Culinary Journey: Beyond the Burger

The VICIO Burger Club unveils a brand-new dish, meticulously created exclusively for this groundbreaking venue. This space is designed to complement the incredible performances at [UNVRS] with a disruptive culinary concept that remains true to VICIO’s distinct DNA. This special edition offering is tailor-made for Ibiza: fun, aspirational, and subtly provocative—the perfect companion for the island’s most intense summer nights.

The undisputed star of this exclusive experience is the fried chicken fingers with caviar. These meticulously marinated, breaded, and fried chicken strips are decadently topped with double 00 caviar and finely chopped chives. The result is an explosive fusion of satisfying crunch and refined delicacy, crafted specifically for those who seek bold yet sophisticated flavors.

Everything comes presented in limited-edition packaging: a sleek, silver, space-inspired box featuring separate compartments for the chicken fingers and the caviar container. This striking, exclusive design makes it almost a collectible item, adding another layer to the premium experience.

VICIO’s Ongoing Balearic Expansion

VICIO’s arrival in Ibiza forms a crucial part of the brand’s ambitious expansion plan across the Balearic archipelago. The brand already established a strong foothold on the other two major islands. In Mallorca, VICIO opened its first physical store with delivery service in 2023, located in the Plaza de España area of Palma. Meanwhile, its presence in Formentera began in the summer of 2024 with an exclusive pop-up at Cala Duo, the new *place to be* in Ses Illetes—an activation that will return this year starting this month.

With this new collaboration alongside one of the world’s most influential clubs, VICIO not only solidifies its presence in the Balearic Islands but also takes a decisive step forward in its evolution as a brand. It demonstrates its ability to break traditional rules and create unique experiences that extend far beyond a simple burger. Whether to recharge, take a brief respite, or simply indulge, the experience promises to flow naturally from start to finish. [UNVRS] opens its doors on Friday, May 30th.