Decoding the AI Divide: Deezer’s Maria Garrido Takes Center Stage at IMS Ibiza

The electronic music scene is standing on the brink of a massive technological shift, and the global industry is heading straight to the White Isle to figure it out. Next month, as the community converges at IMS Ibiza—presented in partnership with AlphaTheta—one topic will dominate the terrace chatter: Artificial Intelligence. But amid the endless hype about studio tools and algorithms, one major industry player is asking the most crucial question of all: what happens to the fans?

Deezer Leads the Authenticity Debate

Enter Maria Garrido, Chief Marketing Officer at streaming giant Deezer. As AI continues to blur the lines between human creation and synthetic generation, Garrido is stepping up to lead the charge. Her highly anticipated keynote, titled ‘The AI Divide: What Authenticity Means to Fans now’, is set to be one of the most defining moments of the 2026 summit.

For a pioneering platform like Deezer, the AI revolution isn't just a distant concept; it's a daily reality that is actively rewriting the rules of streaming, distribution, and the overall fan experience. While generative algorithms and voice models offer wild new creative possibilities, they also pose a profound challenge to the core of our beloved club culture—the raw, human connection that unites us on the dancefloor.

"When the line between a producer's late-night studio session and an algorithm's output becomes indistinguishable, preserving the trust of the listener is paramount."

During her address, Garrido will unpack exactly how synthetic content is altering our fundamental definition of truth in music. As fans crave genuine emotional breakthroughs, Deezer’s perspective is crucial. Streaming platforms hold the keys to the kingdom when it comes to cataloging music, and they must now navigate the moral and practical revolution of integrating AI without alienating the passionate people who drive our culture forward.

While visionary artists and experts from AFEM and Voice-Swap will join the wider debate, Deezer’s focus remains locked on the end-user. Essential discussion points surrounding Garrido's keynote and Deezer's vision will include:

• Navigating the "AI Divide": Preserving fan trust and transparency in the modern streaming era.
• Redefining Authenticity: How platforms can differentiate genuine human artistry from purely synthetic content.
• The Fan Experience: Balancing innovative algorithmic curation with the raw soul of electronic music.

These vital conversations led by Deezer will dictate the future of our shared culture and how we consume the beats we live for. With just over a month to go, secure your delegate badge today and join the frontline of the industry's evolution.